With more than 12 million YouTube views, T-Mobile’s dance-takeover of Liverpool Street Station is one of the most talked about stunts of the year. The company coordinated several hundred undercover dancers to overwhelm the station, surprising commuters with a series of dance moves — all filmed and shared online. Shown once on television, the video…
Tag Archives: word of mouth marketing
Word of mouth for your event: Make the ticket worth putting on the wall
When you throw an event, is the ticket worth saving? The Indianapolis 500’s tickets are made with the race fan in mind: They’re oversized and include a lot of artwork, as well as the image of the previous year’s winner. Not only does the large size and the colorful images make the tickets hard to…
Read More
Comments Off on Word of mouth for your event: Make the ticket worth putting on the wall
Word of mouth from empty bottles of booze: How Sushi 28 does it
Chicago’s Sushi 28 — a bring-your-own-beverage sushi and Vietnamese noodle restaurant — invites customers to write messages on their empty wine bottles after their meal and displays them in the window. In thick black marker, fans write notes like “Get the dragon roll, we love it here!” and “Best first sushi ever!” — and the…
Read More
Comments Off on Word of mouth from empty bottles of booze: How Sushi 28 does it
JetBlue invites a bunch of talkers to check out their new flights
To create buzz for their new routes from New York and Boston to L.A., JetBlue invited a bunch of YouTube celebrities to document a flight — sharing videos and tweets from a plane with wireless internet access. JetBlue’s only requests were that the bloggers disclose their relationship with the airline in whatever videos they produced…
Read More
Comments Off on JetBlue invites a bunch of talkers to check out their new flights
What Quartino gives after every meal that gets people talking
After your meal, Chicago Italian restaurant Quartino gives diners a postcard along with the bill. It’s the perfect word of mouth tool. Not only is it great for all the tourists that make it to Quartino (which sits just off Michigan Avenue), but because it’s not completely covered in Quartino’s logos or brand slogans, it…
Read More
Comments Off on What Quartino gives after every meal that gets people talking
