Tag Archives: word of mouth marketing

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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WOM Tip #129: Ownership makes everything more remarkable

Think you have trouble starting word of mouth for your stuff? What if you had the job of getting people excited about fire hydrant maintenance? After all, clearing away snow and ice is not that exciting or fun. But even boring topics like these can get a jumpstart on word of mouth by giving people…

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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WOM Tip #160: Make your swag more useful

Your swag is a great opportunity for starting word of mouth, so why not get it to do double duty and create even more buzz? For example, anyone can make a coaster with their logo on it, but to get people talking about it, it has to be more meaningful than a piece of cardboard….

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WOM Tip #164: Make tech stuff more buzzworthy by making it more meaningful

If you want to use tech for word of mouth marketing, you have to have a better reason than, “because it’s shiny and new,” or “everyone else is doing it.” To get people to talk about you, the tech you use has to add value to your message. Here’s why: QR codes are notorious for…

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Have you tried these 3 ways to help your employees start word of mouth?

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] When we think of talkers and influencers, most people imagine bloggers, celebrities, and journalists. And while those folks can be fantastic at spreading word…

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Video: How to start word of mouth with no budget

Saul Colt offers a bunch of tips and techniques to create buzz with brains, not bucks.

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How to start conversations by doing something unexpected

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Sometimes the simplest way to get people talking about your stuff is to do something they wouldn’t expect. This is about more than crazy…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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