These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.
3 Must-Use Word of Mouth Marketing Tools
WOM Tip #129: Ownership makes everything more remarkable
Think you have trouble starting word of mouth for your stuff? What if you had the job of getting people excited about fire hydrant maintenance? After all, clearing away snow and ice is not that exciting or fun. But even boring topics like these can get a jumpstart on word of mouth by giving people…
WOM Tip #160: Make your swag more useful
Your swag is a great opportunity for starting word of mouth, so why not get it to do double duty and create even more buzz? For example, anyone can make a coaster with their logo on it, but to get people talking about it, it has to be more meaningful than a piece of cardboard….
WOM Tip #164: Make tech stuff more buzzworthy by making it more meaningful
If you want to use tech for word of mouth marketing, you have to have a better reason than, “because it’s shiny and new,” or “everyone else is doing it.” To get people to talk about you, the tech you use has to add value to your message. Here’s why: QR codes are notorious for…
Video: How to start word of mouth with no budget
Saul Colt offers a bunch of tips and techniques to create buzz with brains, not bucks.