One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. Next week we’ll go into more detail on the specific examples, but here’s…
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The top-secret collector’s edition of the revised book on word of mouth
We’ve created a special, top-secret version of the new edition of the book, Word of Mouth Marketing: How Smart Companies Get People Talking. This special version is specifically created for those WOM believers out there with the passion to join and spread the Secret and Mysterious Order of Word of Mouth. It outlines the high…
It’s here! Get the updated version of the best-selling book on word of mouth
Get the new version of the best selling book on word of mouth, Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz. New additions include: New chapter on BtoB word of mouth New chapter on dealing with negative word of mouth 5 new word of mouth case studies 5 new word…
Andy Sernovitz’s “Word of Mouth Marketing: How Smart Companies Get People Talking” (Revised Edition)
We gave away 10 copies of the revised edition of Andy’s book, Word of Mouth Marketing: How Smart Companies Get People Talking. Not only does this book contain all the great content of the new edition, but our giveaway was for the super-secret collector’s version outlining the high ambitions and responsibilities of the Secret and…
Word of mouth research: Global study shows WOM is most trusted source of information
Recommendations from fellow consumers remains the most trusted source of information when consumers decide which products and services to buy. That’s according to a 2007 Nielsen Global Survey, with nearly 80% of the 26,000 worldwide respondents citing “recommendations from consumers” as their most trusted form of information. Word of mouth was well ahead of the…
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11 ways a burger company gets people talking
From John Moore of Brand Autopsy we see how Austin, Texas burger joint Mighty Fine Hamburgers creates word of mouth through what he calls, “evolutionist WOM” — no big tricks, just being remarkable in lots of small ways. He highlights 11 ways the company gets people talking about them, including: The theater involved in making…
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Word of mouth research: WOM’s critical role in tech purchase decisions
Tech decision makers give user-generated sites equal importance to traditional media sources when considering tech purchases, according to a recent study by Hill & Knowlton and highlighted in PRWeek. The study went on to show that word of mouth was the second-most important factor in making a decision, behind only “personal experience.” Other findings: 67%…
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