One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, continuing with Microsoft…
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From the book: New word of mouth case study on FreshBooks
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, continuing with FreshBooks…
From the book: New word of mouth case study on Potbelly
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, continuing with Potbelly…
WOM Slam helps small businesses get people talking
Big shout out to Jeremy Epstein for his brilliant work of bringing together passionate word of mouth marketers in the DC area for the first ever WOM Slam event. Jeremy describes his event like this: A WOM Slam (#womslam on twitter) is a fast-paced networking/educational/business solutions event where smart people come together to learn, collaborate,…
From the book: New word of mouth case study on Dell
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, starting with Dell:…
New section from the updated word of mouth book: Business-to-business word of mouth
This new section from the revised edition of Andy Sernovitz’ book, Word of Mouth Marketing: How Smart Companies Get People Talking, is dedicated to BtoB word of mouth tips and strategies. This section covers what’s different (and what’s the same) in traditional business-to-consumer and BtoB word of mouth strategies, as well as the top five…
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