9:35 — Jim Lovelady introduces Randy Lopez of Johnson Gray Advertising. 9:36 — Randy introduces his background with non-traditional marketing and guerilla marketing. 9:36 — Randy: My background is really working with companies that have no real budget. 9:36 — Randy: Having no money can actually be freeing — it really puts you in that…
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John Moore: How to Create Buzzworthy Topics — live from Word of Mouth Supergenius
9:35 — Bergen Anderson introduces John Moore, WOM Enthusiast for the Word of Mouth Marketing Association. 9:36 — John Moore begins talking about generating buzz, despite disliking the actual term buzz. 9:38 — 14,600 days is the average life expectancy of a Fortune 500 business. 40 years total. 9:39 — 3,100 days is the average…
Andy Sernovitz: Love or Marketing: How Word of Mouth Will Save Your Brand — live from Word of Mouth Supergenius
8:50 — Kurt Vanderah introduces Andy Sernovitz, CEO of GasPedal and the Social Media Business Council. 8:50 — Andy: I’d like to start by thanking Kurt, our GasPedal team, and everyone who helped bring this event together. 8:51 — Andy passes out some fresh snacks, some “I love my job!” buttons, and some happy face…
Kurt Vanderah: Welcome to Word of Mouth Supergenius
8:30 — Kurt Vanderah kicks off Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference. 8:31 –Kurt: Ladies and gentleman, thanks so much! This is an exciting time for all of us, and we’d like to thank all of you for helping make this event happen. 8:32 — Kurt:…
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Good morning from Word of Mouth Supergenius!
A big hello and good morning from all of us at GasPedal as we get ready to kick off Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference. We’re thrilled to be bringing together such an awesome lineup of brilliant word of mouth marketers — and even more thrilled…
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Word of Mouth Tip #41: Help artists make something amazing with your stuff
You might not make anything that would normally belong in an art museum, but maybe your fans do. Support the artistic side of your customers by promoting their creativity. A couple quick ideas: Invite them to turn your leftovers or waste into art installations Put their photography on your website or in your store Ask…
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