Tag Archives: wom
Blog, WOM Tips September 2, 2013

WOM Tip #161: Join the conversations people are already having

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It’s hip to be a startup these days. Everyone’s in love with the idea of up-and-coming businesses people talk about at SXSW and scrappy companies with change-the-world kind of goals. Domino’s is by no means a startup. But to get in on the conversation, they recognized something important about their customers: A lot of them…

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Blog August 28, 2013

Much ado about nothing

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This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Radiohead did it six years ago, Alfalfa and the rest of the Little Rascals did…

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Blog August 26, 2013

WOM Tip #196: Turn boring stuff into conversation starters

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A nametag is a nametag is a nametag, right? Tons of events have them, they’re all pretty similar, and they have one job: to tell people who you are. Sometimes nametags help you out in a conversation so you can remember someone’s name. But what if they helped you start conversations? At this CreativeMornings meeting, the…

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Blog, WOM Tips August 5, 2013

WOM Tip #205: More personal = more remarkable

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If you’re like most people, your mailbox is full of bills and junk. Nowadays, it’s not often that people get truly personal stuff in the mail. So to make their direct mail more direct, a Porsche dealership took one of their cars to a nearby neighborhood for a photo shoot. They took pictures of the…

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Blog, WOM Tips July 29, 2013

WOM Tip #158: Turn “whoops” into a word of mouth opportunity

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Jura is a small island off the West coast of Scotland, which many people had never heard of until it went missing — missing from Google Maps, that is. Google had somehow forgotten the island in their latest Maps update and virtually “sunk” it. One company located on the island was particularly offended by the…

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Blog July 3, 2013

How Rembrandt inspired great word of mouth marketing

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This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Our latest edition of word of mouth wizardry comes in the form of this flash mob, storytelling bit of artist-based promotion from the Netherlands. Now, it so happens that one of my favorite works of art of all time is Rembrandt’s…

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Blog April 24, 2013

Framing the 5 Customer Experience Competencies

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This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. To make customer experience stick as part of your operation, you need an organized and phased approach for integrating customer experience…

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Blog, Videos April 5, 2013

Video: How to start word of mouth with no budget

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Saul Colt offers a bunch of tips and techniques to create buzz with brains, not bucks.

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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