11:15 — Bergen Anderson introduces Tour:Smart author, Martin Atkins. 11:16 — Strategies to create offline WOM. 11:16 — Before we get offline, online. Practice Japanese table manners online and off! One of these is that you don’t pour your own drink. How do you get someone to pour your own drink online? 11:17 — A…
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Martin Atkins: How to Create Offline Word of Mouth — live from Word of Mouth Supergenius
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Brendan Hart: How to be Awesome on Twitter and Facebook — live from Word of Mouth Supergenius
11:15 — Cale Johnson introduces National Geographic‘s Brendan Hart. 11:16 — Brendan starts his session on how to be awesome on Twitter and Facebook. Some key questions: 1. How do I grow my followers? 2. What kind of content should I post? 3. What’s the point? 11:17 — Conversation between National Geographic and a customer now…
Andy Sernovitz: How to Stay Ethical and Out of Trouble — live from Word of Mouth Supergenius
10:15 — Bergen Anderson introduces GasPedal‘s CEO, Andy Sernovitz. 10:16 — “This is our serious lesson. This is the important stuff.” We always have an ethics talk because WOM is all about trust. You can’t start open honest communications by lying to people. 10:17 — Ethics is the foundation you build a WOM program on. …
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Lindsay Lebresco: How to Respond to Feedback, Posts, Comments, and Tweets — live from Word of Mouth Supergenius
10:15 — Cale Johnson introduces Converseon‘s Lindsay Lebresco. 10:16 — Lindsay kicks off her session on how and when to respond in the social media space. This is a big topic and very important for brands to understand today. First and foremost, you have to listen. If you don’t listen, you won’t know what people are saying. 10:17…
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Lane Becker: How to Inspire WOM with Customer Service — live from Word of Mouth Supergenius
10:15 — Kurt Vanderah introduces Get Satisfaction‘s Lane Becker. 10:15 — Lane: We started with the seemingly crazy idea that everyone hates customer service. Customers hate getting stuck in phone trees, companies treat it as a cost, and representatives on the phone don’t like being stuck and dehumanized. Idea: What if we applied social media to…
Spike Jones: How to Create a Fan Community — live from Word of Mouth Supergenius
9:35 — Bergen Anderson introduces Fleishman-Hillard’s Spike Jones. 9:36 — Let’s talk a little about this shiny object called social media. 9:37 — Social media is both online and offline. But word of mouth is what we’re here to talk about. 9:37 — WOM is the parent of social media. Social media is only a…
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Rohit Bhargava: How to Create Buzzworthy Topics — live from Word of Mouth Supergenius
9:33 — Coach Kurt welcomes us to the room. 20 minutes of speakers, 5 min of Q&A and then a break, followed by the next session. He introduces Ogilvy PR‘s Rohit Bhargava. 9:34 — Rohit: We talk about Love, but I want to start with the opposite. What is the opposite of love? Not hate…
Saul Colt: How to Create Word of Mouth on Zero Budget — live from Word of Mouth Supergenius
9:35 — Cale Johnson introduces Thoora‘s Saul Colt. 9:36 — Saul started off with a little joke about removing the 1st 2 slides at Andy’s request, which were the slides that told who he was. 9:37 — Jokes that he loves women. 9:38 — Dick Shawn died in the middle of a performance at the…
