Tag Archives: wom
Events, Supergenius Live July 20, 2010

Author and Zappos CEO Tony Hsieh on creating passion, profits, and purpose — live from Word of Mouth Supergenius

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1:25 — Andy Sernovitz introduces author and Zappos CEO, Tony Hsieh. 1:25 —  Andy Sernovitz talks about Tony and Zappos. If you’ve opened any magazine in America in the last few weeks you’ve seen Tony’s book. 1:26 — You should tour Zappos’ office in Vegas if you can. You can see how passionate everyone is….

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Events, Supergenius Live July 20, 2010

Brian Solis on “Engage” — live from Word of Mouth Supergenius

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12:45 — Kurt Vanderah introduces Brian Solis, author of Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. 12:46 — Brian: How’s your lunch? Since the room is so big, I created a PowerPoint. Now that you have the book Engage, thanks to Wiley, “Engage or die!”– not…

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Events, Supergenius Live July 20, 2010

Hugh MacLeod on “Ignore Everybody” — live from Word of Mouth Supergenius

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12:49 — Andy Sernovitz introduces Hugh MacLeod, author of Ignore Everybody: And 39 Other Keys to Creativity. 12:50 —  “Im not a cartoonist.  I’m a marketing guy stuck in a cartoonist’s body.” 12:51 — “I used to work in an advertisinz agency. It’s funny to find yourself at 22-23  hired to be creative. To come…

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Events, Supergenius Live July 20, 2010

David Witt: How to Work with Bloggers and Influencers — live from Word of Mouth Supergenius

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11:55 — Cale Johnson introduces General Mills‘ David Witt. 11:56 — David Witt kicked of his session about how to work with influencers and bloggers. One of the most important things he said is that you have to have very clear objectives with your social media campaigns. Many people say just be social and that’s…

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Events, Supergenius Live July 20, 2010

Case Study: Fiskars — live from Word of Mouth Supergenius

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2:10 — Cale Johnson introduces Brains on Fire‘s Geno Church. 2:11 — ?Fiskars is the 2nd oldest incorporated brand in the world (didn’t know that!) and frankly it doesn’t seem like a product that would generate high conversation, especially given that it seems like so many people use them. 2:13 — But Fiskars worked very…

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Events, Supergenius Live July 20, 2010

Olivier Blanchard: How to Measure Word of Mouth — live from Word of Mouth Supergenius

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11:53 — Kurt Vanderah mentions charity: water http://gaspedal.com/water 11: 54 — Kurt introduces BrandBuilder‘s Olivier Blanchard. 11:54 — Olivier: ROI — the most boring topic, but it’s why you all are here. I help companies integrate social media and WOM into what they do. I’m a brand management guy. In the process of working with companies, I…

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Events, Supergenius Live July 20, 2010

Kevin Lee: How to Work with Online Reviews — live from Word of Mouth Supergenius

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11:55 — Bergen Anderson introduces Yelp.com‘s Kevin Lee. 11:56 — People are paying a lot more attention to online reviews.  Here are some dos and don’ts. 11:56 — People trust folks they already know. What’s starling is that an equal proportion of people put just as much trust in what they find on a brand…

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Events, Supergenius Live July 20, 2010

Dana VanDen Heuvel: How to Create and Promote Your Blog — live from Word of Mouth Supergenius

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11:15 — Kurt Vanderah introduces Marketing Savants‘ Dana VanDen Heuvel (and tells everyone that he hopes they had a good snack). 11:16 — It’s 2010 – why are we talking about blogging? Wasn’t this what we talked about in 2003? We built one of the first blogs for WOMMA a few years ago. 11:17 —…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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