A strong social media policy will help protect your brand. It isn’t something you add in later – all great social media programs have a strong ethics policy at their foundation. And now thanks to a lot of hard work and collaboration from the members of SocialMedia.org, creating yours will be much easier. That’s because today…
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June 20, 2011
Create your social media policy with the help of the newly updated Disclosure Best Practices Toolkit
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June 14, 2011
3-Minute WOM Lesson: 3 tips to defuse a word of mouth crisis
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Bad things happen to good companies. Sometimes it’s your fault, sometimes it’s bad luck. But it’s how you…
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June 7, 2011
3-Minute WOM Lesson: Word of mouth tips for retailers
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Whether you’re a one-location store or a national retail chain, you can have amazing word of mouth. How…
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May 31, 2011
3-Minute WOM Lesson: 3 ways to make your Facebook fan page more interesting
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Like any community, your Facebook fan page requires care and attention to attract fans and keep them coming…
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May 24, 2011
3-Minute WOM Lesson: Why some testimonials are better than others
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Last week we talked about how to get more testimonials. This week, it’s all about how to find…
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May 17, 2011
3-Minute WOM Lesson: 3 simple ways to get more testimonials
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great testimonials from happy fans are an important asset to any word of mouth program. It doesn’t matter…
newsletter
May 10, 2011
3-Minute WOM Lesson: 3 ideas from nonprofits to get people talking
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Want to learn how to get people talking? Try taking a few tips from the folks who are…
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May 3, 2011
3-Minute WOM Lesson: Signs you’ve got a great word of mouth topic
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A great word of mouth topic drives long-term word of mouth. There’s no magic formula for creating them,…
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