Sony sells their waterproof Walkman headphones submersed in a water bottle. With one glance, you can immediately tell what makes their product remarkable. They don’t need clever copy or flashy design — they just put their headphones in a water bottle in a vending machine. Photo from The Dieline. The best word of mouth stories…
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WOM Tip #441: Make your packaging your word of mouth story
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Download: “The Difference Map” by Bernadette Jiwa
We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing tells a story. But for you to tell a story people will talk about, you need to know what makes your company meaningful — how it makes a difference. She’s put out this worksheet to…
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Everyone likes pie
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. Bill Kerschbaum shares a great example of the best kind of word…
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WOM Tip #346: Rethink where you’re starting word of mouth conversations
When you think of a petition, you probably imagine a person with a clipboard, asking for “just a minute of your time.” It’s a practice people know well — and one people often avoid. To stand out from other causes, Action Against Hunger in France placed their petition for protecting humanitarian volunteers not on a…
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The proper way to blow a customer’s mind
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Wake up every day thinking about how you can deliver OMG service like this: Shandi, a customer service rep at Headsets.com saw this message…
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WOM Tip #344: Your best talkers might be having the worst day
Everyone knows that traveling during the holidays is terrible. During the day before Thanksgiving, Zappos showed up at one of the worst places to be: baggage claim at an airport. But instead of using the advertising space on the baggage carousel as a billboard, they made it into a Wheel-of-Fortune game. If your bag landed…
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