The more you respond to online conversations about you, the better and more frequent those conversations get. It’s one of the fundamental skills of being a great word of mouth marketer. Anyone can push stuff out there — that’s usually called advertising. But a great marketer will thank the fans, help customers with problems, and…
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Video: How to respond to online feedback, posts, comments, and reviews
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How to be awesome in social media
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Author, word of mouth thinker, and Likeable Media CEO Dave Kerpen is part of our…
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6 ways to kickstart a word of mouth program at a big brand
I once sat through a boring off-site meeting in San Francisco where a bunch of corporate buffs like myself — jammed like sardines into a hotel conference room (with amazing views we only witnessed over lunch) — endured two ridiculous days of life coaching. This life coach was to tell us about using our energy…
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People love this book
WordofMouth.org CEO Andy Sernovitz just re-released his book in paperback this week. It’s one of the all-time classics on the topic, and it’s full of practical, simple ideas you can use right away. (And it’s the foundation for much of what we teach here at WordofMouth.org.) Just check out what some really smart people say…
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The word of mouth marketing sales-fission formula
Check out these nuclear stats: 85% of the value of a brand is created by the salesperson, at the field level; 53% of a prospect’s decision to choose you comes from their sales experience. BOOM! How’s that radiation make you feel? Well, hopefully you’re wearing your lead vest, because the lesson should be clear: YOU’RE…
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Will you use love or money?
It all comes down to this one big idea. You have two ways to get your message out there: love or money. Sure, you can buy advertising — which is paying people to talk about you. But you always pay, every time, forever. When you earn word of mouth, however, people talk for love instead…
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Word of Mouth Tip #63: Offer something crazy for the crazy fans
Support your fanatical, crazy, and passionate fans. They’re rare, and they deserve extra support and encouragement. Tough Mudder events are extreme, long-distance obstacle races that attract some serious (some might say “crazy”) athletes. And as part of these races, they have a lot of fun side competitions like costume and mullet contests. But they also…
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How to create offline word of mouth
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Geno Church of Brains on Fire is one of our fantastic speakers. He’s…
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