[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Measurement is an essential word of mouth skill. It’s how great marketers identify which topics are taking off, which talkers are the big influencers, and…
David Rabjohns: How to measure word of mouth
11:15 — Cale Johnson introduces MotiveQuest‘s CEO, David Rabjohns. 11:16 — 11:16 — 11:17 — 94% of marketers say that they are not getting actionable responses for their efforts. 11:18 — We are in a new social world where social matters and we need new metrics. 11:19 — Advocacy is a metric that is extremely…