1:30 — Andy Sernovitz introduces Starbucks’ Director of Digital Strategy, Alexandra Wheeler, and Category Manager, Social Media, Matthew Guiste. 1:31 — Alexandra: I lead the digital strategy team, we look after all the paid digital advertising — as well as social media. Matthew is on my team and heads up our global social media efforts….
Tag Archives: VIA
Starbucks: Social Media at Starbucks — Live from BlogWell
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Case Study: Starbucks — live from Word of Mouth Supergenius
4:00 — Kurt Vanderah introduces Starbucks‘ Matthew Guiste. 4:01 — Matthew: I want to talk about six ways that we can create action using social media. 4:01 — Matthew: A couple of assumptions: – You have a community and credibility in that community. – You have a level of buy-in from management. – You have…
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How Starbucks used fan feedback to help launch VIA — live with Matthew Guiste
Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and Starbucks Social Media Manager, Matthew Guiste. Here Matthew shares a few tips on using fan feedback based on the Starbucks case study…
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