[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Events have naturally exciting elements: Travel, meeting new people, and seeing live performances or presentations. That said,…
Tag Archives: twitter
newsletter
July 14, 2009
Issue #140: 3 tips to better word of mouth for your event
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Case Studies
June 15, 2009
Social Media Case Study from Rhonda Lowry of Turner
Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…
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WOM Research
June 15, 2009
Word of mouth research: How Etsy is an international word of mouth phenomenon
Etsy – the online marketplace where people set up shops to sell handmade goods – is a global word of mouth phenomenon according to the company’s 2009 International Seller Survey results and highlighted by Marshall Kirkpatrick of ReadWriteWeb. When international sellers were asked how they first heard about Etsy, an overwhelming 57% cited word of mouth and blogs. In…
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Case Studies
June 12, 2009
Social Media Case Study from Ed Nicholson of Tyson Foods
Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…
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Case Studies
June 10, 2009
Social Media Case Study from Megan Parker and Sean Gannon of GE
Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…
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Case Studies
June 4, 2009
Social Media Case Study from Larry Blumenthal of the Robert Wood Johnson Foundation
Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…
Case Studies
June 4, 2009
WOM lessons from the 2009 NRA Show: Take the conversation online
Supergenius Example #6: JitterGram JitterGram — who helps companies by sending coupons or inside information in the form of text messages to opt-in subscribers — was one of the few organizations we saw openly using Twitter right from their booth. Using the NRA Show’s official hashtag, the folks at the JitterGram booth were using a…
Case Studies
June 2, 2009
Social media case study from Adam Brown of Coca-Cola
Come to BlogWell: How Big Brands Use Social Media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…
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