Social Media Case Study from Rhonda Lowry of Turner

BlogWell San FranciscoCome to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

In her BlogWell New York case study presentation, “Social Collaboration – Together We Tell Better Stories,” VP of Social Media Technologies, Rhonda Lowry, describes how social media technologies have fundamentally changed the media landscape by affording people opportunities to collaborate in places and in ways that were previously unimaginable — the result of which is often richer and more compelling than the simple sum of individual contributions.

Using CNN’s coverage of November’s presidential election as an example, Rhonda shows that collaboration with fans is paramount to social media success. During the election, CNN ran segments on their website called iReports, which were fan-made videos that turned anybody into a journalist. The access that CNN granted to these fans spiked traffic to their website and Twitter account, and helped set records for simultaneous live video streams.

(Special thanks to our lead sponsor, nGenera, for help making BlogWell NYC possible.)

BlogWell New York Social Media Case Study: Turner, presented by Rhonda Lowry from GasPedal on Vimeo.

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