This is a guest post by Greg Link based on the big ideas from the new book he’s co-authored with Stephen M. R. Covey, Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World. Smart Trust generates reciprocity. Counterintuitively, the best way to get trust is to give it. When we give trust to…
Tag Archives: trust
How to earn referrals by earning trust
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Rob La Gesse: How to inspire word of mouth with customer service
11:55 — Erin McDaniel introduces Rackspace‘s Director of Social Media, Rob La Gesse. 11:56 — How can you help your customers? You have to know who they are. Not their demographic, but who they personally are. 11:59– Find opportunities to WOW your customers. This creates a chance to create a memorable experience that will help spread WOM. 12:02– Example. Rackspace…
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Trust is earned when things go wrong
Radio show This American Life discovered that one of its most popular episodes ever was full of fabrications. It was downloaded 888,000 times. Most newspapers might have buried a 2-sentence correction somewhere, and most TV and radio stations would have done nothing. What did TAL do? They pulled the show. Then they devoted an entire…
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Guest Genius: Jory Des Jardins
Each Tuesday, we’re happy to turn over our blog space to a Guest Genius, someone who can give a fantastic and fascinating perspective about making word of mouth work. This week’s guest genius:Jory Des JardinsCo-Founder and President, Strategic Alliances of BlogHer, Inc. WOMEN BLOGGERS: WHOM DO WE TRUST? Since 2005, when my organization, BlogHer, held…
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