Tag Archives: training
Case Studies January 20, 2011

How Pfizer created their social media playbook — live from BlogWell

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Come to an upcoming BlogWell: How Big Brands Use Social Media conference in Austin, New York, or Washington D.C. to hear brands like Toyota, REI, Dell, GE, Walmart, H&R Block, ConAgra Foods, and more share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Events December 13, 2010

Announcing BlogWell: How Big Brands Use Social Media in Austin on Feb. 2

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Big news: We’re bringing BlogWell: How Big Brands Use Social Media to Austin on February 2. We’ll feature practical, how-to social media case studies from 8 great brands, including Toyota, REI, Texas Instruments, and Kellogg’s. BlogWell is one awesome, idea-filled afternoon focused on social media at big brands. There are no agencies and no startups…

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Events October 15, 2010

Upcoming GasPedal events

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10/19 Kodak: Hearing from the Chief Listening Officer (Private member call.) Learn more 10/26 Avery Dennison: Success with social cause marketing (Private member call.) Learn more 10/28 Amway: Using social media to work with franchisees (Private member call.) Learn more 11/9 BlogWell: Featuring social media case studies from SAP, American Express, Johnson & Johnson, Scholastic,…

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Events August 20, 2010

Upcoming GasPedal events

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9/1 Cisco: How we structure social media (Private member call.) Learn more 9/21 Alberto Culver: Managing promotions on Facebook (Private member call.) Learn more

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Supergenius Live December 16, 2009

Andy Sernovitz: How to Stay Out of Trouble: WOM Ethics, Policies, and Training — live from Word of Mouth Supergenius

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10:15 — Kurt Vanderah introduces GasPedal‘s Andy Sernovitz. 10:16 — Andy: This is our safety talk, our “not screw up” talk. 10:18 — Andy says there’s a bigger purpose to this.  Trust is what makes word-of-mouth work. It’s what makes social media work. You can’t start a program without people trusting you. 10:19 — Andy…

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Events April 23, 2009

Ragan’s Word of Mouth Marketing Mini Crash Course; May 6, Chicago

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This mini course, presented by Andy Sernovitz, is a three-hour version of the Word of Mouth Crash Course at a fraction of the cost. This course is course is specifically designed for corporate communicators. You’ll learn a simple, repeatable framework you can use to execute revenue-producing word of mouth campaigns. This course, which is a…

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Events April 11, 2009

Word of Mouth Marketing Mini Course; May 6, Chicago

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This mini course, presented by Andy Sernovitz, is a three-hour version of the Word of Mouth Crash Course at a fraction of the cost. You’ll learn a simple, repeatable framework you can use to execute revenue-producing word of mouth campaigns. This course, which is a half-day pre-conference workshop as part of the Ragan Communicators Conference,…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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