In 1985, Texans were paying millions for litter cleanup along highways, and the cost was getting bigger every year. The nation as a whole was facing a similar issue and putting out public service announcements, like the crying Native American and “Give a hoot, don’t pollute.” But according to Tim McClure, co-founder of ad agency…
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Case Study: Don’t Mess With Texas
2:50 — Cale Johnson introduces GSD&M‘s Founder, Tim McClure. Not talking about Word of Mouth but Word of Mom … more about that later. 1985 Texas taxpayers paying millions of dollars to clean up highways, and cost was going up 15% per year. Department of Transportation put out an RFP for a campaign on reducing…
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