Tag Archives: texas

WOM Tip #226: Pride is buzzworthy

Everyone’s excited about Google Fiber coming to Austin. But it’s a conversation that’s waned as the company continues to build the infrastructure in town. To keep it going, Google reached out to their supporters by sending them a T-shirt designed by a local Austin artist. The art represents some of the coolest aspects of the…

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3 word of mouth lessons from a bar

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Believe it or not, a coffee shop that also sells artisanal liquor and local beer in a rustic setting with live music is not…

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Video: How “Don’t Mess With Texas” became one of the most talked about ad campaigns of all time

In 1985, Texans were paying millions for litter cleanup along highways, and the cost was getting bigger every year. The nation as a whole was facing a similar issue and putting out public service announcements, like the crying Native American and “Give a hoot, don’t pollute.” But according to Tim McClure, co-founder of ad agency…

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