Here’s a few simple topics you could try right now to get folks talking about you: 1> Special sale 2> Extraordinary customer service 3> Do something silly 1> Special sale One of the easiest topics you can use to get people talking about you is a great sale or a special offer. Get some bonus…
From the book: New word of mouth case study on Microsoft
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, continuing with Microsoft…
Accommodate your talkers
A few months ago, Springwise shared the story of Elvine, a Swedish clothing brand offering a free place to stay for visiting “creators.” The room, called “Creators Inn,” is located in Gothenburg, Sweden and is complete with free wifi, a guest book, and a balcony with impressive views of the city. Foreign visitors are given priority, but…