[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A talker profile is a 1-page document that describes your talkers. Smart marketers use it to keep their…
3-Minute WOM Lesson: 3 questions that lead to great word of mouth
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’re just getting started in word of mouth — or if you’re an experienced pro but finding…
3-Minute WOM Lesson: How to motivate your talkers
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Once you’ve identified your talkers, your next mission is to help them share, forward, retweet, like, and pass…
3-Minute WOM Lesson: 3 ways to get tourists talking about you
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Tourists can be a powerful group of talkers. Naturally, they’re from somewhere else, with their own networks of…
3-Minute WOM Lesson: 3 sources of recommendations other than your customers
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Good word of mouth marketers get customers talking, great ones get everyone talking. You can do this. Here’s…
3-Minute WOM Lesson: How to create a contact plan to reach your talkers
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Having a consistent way to communicate with your fans is a core part of all great word of…
3-Minute WOM Lesson: 3 things fans love to talk about
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Giving people a reason to talk is at the core of every word of mouth marketer’s job. There…
3-Minute WOM Lesson: 3 ways to find your biggest fans
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your biggest fans are the talkers you can turn to when you’ve got something new you want…