[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve got a lot of competition when it comes to starting conversations. Sometimes it takes an outside perspective to help you get above your…
Tag Archives: talkers
Blog, newsletter
April 29, 2014
Lessons from 3 incredible talker programs
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Blog, newsletter
March 18, 2014
How to make your word of mouth marketing more efficient
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Some of the best word of mouth ideas are the ones that build on something already in place — the ones that work with…
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The first chapter of Jeffrey Rohrs’ “AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers”
It’s not news that social media has changed the role of the customer. People choose to be an audience now through following, liking, and subscribing to brand messages. And while they can be extremely profitable, these new proprietary audiences are also easily lost. The problem: Companies still act like they own their audiences. In this…
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Blog
November 21, 2013
Social media as a filtering device
By Spike Jones
This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. The number of words that have been written…
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Blog, newsletter
November 19, 2013
When word of mouth should take priority over selling your stuff
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Yes, selling stuff is important. But too often, a marketer’s focus on making (or saving) a buck comes at the expense of long-term revenue…
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Blog
November 14, 2013
Sharing your social stories: Who’s your Mary?
By Dave Kerpen
This is a guest post from Dave Kerpen — CEO of Likeable Local, chairman and former CEO of Likeable Media, and author of “Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.” See the original post this is adapted from and more like it on his blog. One source of great stories is…
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Blog, newsletter
August 20, 2013
3 groups of talkers who can boost your word of mouth
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] In our last issue, we talked about the best places to start taking part in word of mouth conversations about your company. But once…
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Blog
June 13, 2013
Meet in the middle
By Spike Jones
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Irony can be very entertaining… especially in the social media…
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