Everyone’s excited about Google Fiber coming to Austin. But it’s a conversation that’s waned as the company continues to build the infrastructure in town. To keep it going, Google reached out to their supporters by sending them a T-shirt designed by a local Austin artist. The art represents some of the coolest aspects of the…
Keep people talking for years and years
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. My daughter is four years from getting braces. But the local orthodontist…
Word of Mouth Tip #78: Help talkers show off your best work
Good word of mouth marketers ask fans to talk about them. Great ones put the tools in their hands to go out and do it. There are an infinite number and different kinds of tools out there, including buttons, stickers, hand-outs, gear, coupons, etc. But sometimes, your product itself is your best tool. This is…