Tag Archives: Super Bowl
Blog, Videos January 30, 2015

Video: How JCPenney got all eyes on them during the Super Bowl with some misspelled tweets

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Taking risks isn’t the easiest word of mouth strategy. And that’s especially true for big corporations in social media. That’s why Sean Ryan, JCPenney’s Director of Digital Marketing, says friends, family, and strangers asked if he was fired after a risky campaign his team pulled off during the last Super Bowl. In his presentation at…

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Blog, Videos May 2, 2014

Video: How RadioShack fueled word of mouth during the Super Bowl

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Social media is a noisy place during the Super Bowl. Every commercial has a hashtag, every armchair quarterback has an opinion to tweet, and everyone’s trying to stay on top of what’s trending. According to Cosmin Ghiurau, Director of Social Media Marketing for RadioShack, they planned to beat the noise with a social media command…

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Blog May 24, 2012

Good Attention vs. Bad Attention

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The confluence of January’s Super Bowl and its focus on immense ad spend, coupled with my speaking at the NetPromoter conference triggered a thought: Are there two kinds of attention (let’s call them “Good Attention” and “Bad Attention”), in the same way that there are two kinds of profits? We know that there are two kinds of profits. Good profits…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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