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About Chris Carfi

Christopher Carfi is the VP, Social Business Strategy at Ant's Eye View. His blog, The Social Customer Manifesto is a "Top 25" marketing blog and has won numerous other awards including "Top CRM Blog" in 2005, 2007, and 2008. He is an active contributor to ProjectVRM, based at the Berkman Center at Harvard University. His experience also includes executive roles at Edelman Digital, Accenture, Extricity, and Cerado.

Good Attention vs. Bad Attention

The confluence of January’s Super Bowl and its focus on immense ad spend, coupled with my speaking at the NetPromoter conference triggered a thought: Are there two kinds of attention (let’s call them “Good Attention” and “Bad Attention”), in the same way that there are two kinds of profits? We know that there are two kinds of profits. Good profits…

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