This is a guest post from Mitch Joel — President, Mirum and author of “Six Pixels of Separation” and “CTRL ALT Delete.” See the original post this is adapted from and more like it on his blog. How much more content does the world really need? Laugh at that line as much as you want, but…
Tag Archives: storytelling
Do you inspire customer service tales?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Everyone loves to tell a good story. Stories teach, they inspire laughter and the bring about change. As consumers, we love to tell stories…
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Video: How Microsoft tells their customers’ stories on Instagram
Everyone knows that Instagram is all about visuals. So it’s a tough market for tech brands like Microsoft to compete in an industry flooded with beautiful products. Even more difficult: showing off the stuff you can’t always see, like software solutions and BtoB service. But, as their Senior Marketing and Communications Manager, Rob Wolf, explains,…
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Storytelling, storytelling, and more storytelling
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Seems like every marketing book, blog, and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree…
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WOM Tip #145: Make the most of amazing stories
When one woman finally convinced her father, a former border guard in West Berlin, to return to visit the united city decades after the wall had come down, she booked a room in East Berlin through Airbnb. To her surprise, their Airbnb host was also a former border guard, but on the opposite side of…
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How to make decisions to tell the story you want told by customers
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Making the right decisions to tell a story you’re proud of begins with holding up a mirror to yourself…
