This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog.
Everyone loves to tell a good story.
Stories teach, they inspire laughter and the bring about change. As consumers, we love to tell stories about the people we buy from — good, bad, or ugly.
If I stopped 10 of your clients/customers today and asked them to tell me a story about your company’s customer service, what story would they tell?
Would it be as compelling as this story about Frank?
If after watching the video, you had to honestly answer “no,” ask yourself this: What could I do on a consistent basis that would get my customers to the point where they couldn’t stop themselves from telling the story?
A big thanks to Laynie Kelly for telling me about this video!
About Drew McLellan
Wall Street Journal calls Drew McLellan’s blog, DrewsMarketingMinute.com, "one of the ten blogs every entrepreneur should read." His passion is helping clients discover their story so they can create authentic love affairs with their customers. He's also an author, national speaker, and has owned his own marketing agency in the Midwest since 1995.
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