According to Adam Buchanan, Cabela’s Social Media Manager, your customers’ content is better than yours. What does he mean by that? The photos they share, the stories they tell, and their feedback is so much more authentic and remarkable than anything an agency could try to recreate with your stuff. The problem: Cabela’s didn’t have…
Tag Archives: stories
Blog
March 5, 2014
How to sell ideas like Gladwell
By Jonah Berger
This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. Whether you agree with his conclusions or not, Malcolm Gladwell has certainly…
Video: How Keurig uses social media to spark word of mouth
Green Mountain Coffee Roasters Social Media Manager Crystal King says that when she tells people she works for Keurig, they almost always have a story to tell her about their own coffee maker. She explains that these stories are what have made them the number one coffee maker brand. In her presentation at SocialMedia.org’s BlogWell…
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Blog
October 23, 2013
The difference between an “everyday” company and a “beloved” company
By Jeanne Bliss
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. The decisions we make tell a story to customers, employees, and the marketplace about how much we’re thinking about…
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Blog
July 18, 2013
What Mariano Rivera can teach you about social marketing
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. See the original post this is adapted from and more like it on his blog. Baseball fans know Mariano Rivera as perhaps the greatest relief pitcher of all-time. This year marks his final season and, like many greats before him, he…
Video: Brand Autopsy’s John Moore on how to create buzzworthy topics
All word of mouth starts with a topic of conversation. People talk because they have something interesting to talk about. And that’s where you come in — it’s your job to give customers a story worth sharing with others so that your message can be more easily spread. In the video below, Brand Autopsy’s John…
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Blog
August 1, 2012
How myths can inspire community members
This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” Myths are stories, but with a critical difference. They have symbolic importance. They embody what the community is all about: its purpose, its beliefs, and its actions. Regular stories that relate things like events and achievements…
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