According to Dave Kerpen, CEO and Co-Founder of Likeable Media and New York Times best-selling author, if you want to be successful, you have to learn to listen — even if you have a lot to say. As a guy who is full of ideas and insights himself, Dave understands why it’s hard for leaders…
Tag Archives: social media
Free download: Excerpt from “Likeable Business” by Dave Kerpen
Read More
Comments Off on Free download: Excerpt from “Likeable Business” by Dave Kerpen
Blog
November 29, 2012
Communicators vs. Conversationalists
By Ferg Devins
This is a guest post from Ferg Devins, Chief Public Affairs Officer at Molson Coors in Canada. As public relations professionals, we’re often challenged within our organizations to put together the comprehensive communications plan. Something big is going to happen and we need to prepare the messages, scope out what we think might be key questions, come up…
Blog
November 19, 2012
Get a free signed copy of Word of Mouth Marketing: How Smart Companies Get People Talking
We’re running a special giveaway this month: If you buy the comic or audio editions of the New York Times bestseller Word of Mouth Marketing: How Smart Companies Get People Talking, we’ll send you a free signed paperback edition. Wait, a comic book edition? Yep! This is the action-packed, condensed, and illustrated version of the…
Read More
Comments Off on Get a free signed copy of Word of Mouth Marketing: How Smart Companies Get People Talking
Blog
November 7, 2012
Everyone needs a Jewish mother
By Larry Smith
This is a guest post from Larry Smith, founder of SMITH Magazine, the home of the Six-Word Memoir project. In 2006, I did something that was by all objective measures of questionable judgment: I quit a great magazine career to start a web magazine. I called it SMITH in honor of my grandfather Morris Smith…
Read More
Comments Off on Everyone needs a Jewish mother
Video: Likeable’s Dave Kerpen tells you how to be amazing in social media
Social media can be an incredibly powerful word of mouth amplifier. But, how do you show everyone your brand is worth talking about? For starters, stop talking about yourself and pay attention to what your customers are saying about you instead. After you listen carefully, respond — even to the negative stuff. Say thank you…
Blog
September 26, 2012
Social vs. Community. Are they different? Does it matter?
This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” I’ve been working with a big online content brand where the very smart and well-informed people who work there often use the terms “social” and “community” interchangeably. I’d like to propose that they’re not the same….
Read More
Comments Off on Social vs. Community. Are they different? Does it matter?
Blog
September 20, 2012
Want word of mouth? Collect experiences, not numbers.
By BJ Emerson
This is a guest post from BJ Emerson, VP of Technology at Tasti D-Lite and co-author of The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave. Competing online today means the numbers are out there for everyone to see. Fans, followers, likes, views, subscribers, comments, shares, and such…
Blog, newsletter
September 4, 2012
6 ways to turn a critic into a fan
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Critics are just potential fans that haven’t been won over yet. They represent opportunities — and if you can make them happy, they’ll tell the world…
Current Openings
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit.
