This is a guest post from Dave Kerpen — CEO of Likeable Local, chairman and former CEO of Likeable Media, and author of “Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.” See the original post this is adapted from and more like it on Likeable Media’s blog. We all know that television…
Tag Archives: social media
Blog
August 14, 2013
How to tell your brand’s story at scale
By Dave Kerpen
Read More
Comments Off on How to tell your brand’s story at scale
Blog, newsletter
August 13, 2013
How to find the best places to participate in word of mouth
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Taking part in conversations about your company is a core concept behind word of mouth marketing. The more you invest in being a part…
Read More
Comments Off on How to find the best places to participate in word of mouth
Video: How Honda shared their customers’ love
When fans love your brand enough to shave the logo into their hair, mow it into their lawn, or tattoo it on their body, how do you respond? With the “Honda Loves You Back” campaign, Honda showed why it’s important to not only encourage fans to help spread word of mouth, but also to make…
Read More
Comments Off on Video: How Honda shared their customers’ love
Blog
August 8, 2013
The power of why
By Spike Jones
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. We ask so much of our customers on social media….
Read More
Comments Off on The power of why
WOM Tip #158: Turn “whoops” into a word of mouth opportunity
Jura is a small island off the West coast of Scotland, which many people had never heard of until it went missing — missing from Google Maps, that is. Google had somehow forgotten the island in their latest Maps update and virtually “sunk” it. One company located on the island was particularly offended by the…
Read More
Comments Off on WOM Tip #158: Turn “whoops” into a word of mouth opportunity
Video: How Walmart is spreading online word of mouth with data
In the past, when Walmart’s social pages were attacked with misinformation, their strategy was to ignore the inaccurate posts. But now, Walmart’s social media leader, Umang Shah, says, “No more free shots.” His social media team is proactively improving Walmart’s word of mouth by engaging with these people and correcting misinformation. They’re also using social…
Read More
Comments Off on Video: How Walmart is spreading online word of mouth with data
WOM Tip #165: Clear employee disclosures make for more powerful endorsements
Employee disclosure in social media isn’t just the right thing to do — it’s the law. And with the most recent updates to the FTC’s guidelines, it’s even more important for these disclosures to be perfectly clear. A lot of employees hesitate to share endorsements for their companies because they’re afraid of doing it wrong…
Read More
Comments Off on WOM Tip #165: Clear employee disclosures make for more powerful endorsements
Blog
June 13, 2013
Meet in the middle
By Spike Jones
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Irony can be very entertaining… especially in the social media…
Read More
Comments Off on Meet in the middle
Current Openings
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit.
