Etsy – the online marketplace where people set up shops to sell handmade goods – is a global word of mouth phenomenon according to the company’s 2009 International Seller Survey results and highlighted by Marshall Kirkpatrick of ReadWriteWeb. When international sellers were asked how they first heard about Etsy, an overwhelming 57% cited word of mouth and blogs. In…
Tag Archives: social media
WOM Research
June 15, 2009
Word of mouth research: How Etsy is an international word of mouth phenomenon
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Case Studies
June 12, 2009
Social Media Case Study from Ed Nicholson of Tyson Foods
Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…
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Case Studies
June 10, 2009
Social Media Case Study from Megan Parker and Sean Gannon of GE
Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…
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Case Studies
June 8, 2009
Social Media Case Study from Nestor Portillo of Microsoft
Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…
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Case Studies
June 4, 2009
Social Media Case Study from Larry Blumenthal of the Robert Wood Johnson Foundation
Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…
Case Studies
June 2, 2009
Social media case study from Adam Brown of Coca-Cola
Come to BlogWell: How Big Brands Use Social Media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…
WOM Research
April 29, 2009
Word of mouth research: Social media spending outpacing other interactive channels
Social media spending in the US will increase from $716 million this year to more than $3.1 billion in 2014 – that’s a compound annual growth rate (CAGR) of 34% – according to a forecast from Forrester Research released last week. Other findings include: At 27%, mobile marketing will be the second-fastest-growing budget item At 17% CAGR…
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BlogWell NY social media case study: Disclosure Best Practices, presented by GasPedal’s Andy Sernovitz
Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…