3:40 — Phil Nieman introduces Debbie Curtis-Magley, Manager, Corporate Public Relations at UPS. 3:42 — Debbie: I’m going to talk about protecting your reputation. This conversation centers around a labor law that was passed that affected FedEx, and that UPS was already following (Debbie shows a video of FedEx’s effort to target UPS). 3:45 —…
Tag Archives: social media
Case Studies
November 10, 2009
Newell Rubbermaid: Social media from a multi-brand perspective — live from BlogWell
2:10 — Andy Sernovitz introduces Bert DuMars, Newell Rubbermaid’s VP, E-Business & Interactive Marketing. 2:13 — Bert presents GigaTweet, which shows the number of real-time tweets going on right now, and says we live in an amazing time. 2:13 — Bert: When we look at social media marketing, it’s very simple: test and learn. Everyone…
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Case Studies
November 10, 2009
Coca-Cola: The creation of Expedition 206 — Live from BlogWell
1:30 — Andy Sernovitz introduces Adam Brown, Coca-Cola’s Group Director, Digital Communications. 1:31 — Adam: If we were to rewind a few years ago, I would have said our homepage was Google. And it many ways it is — this happens about 1.2 million times per month. But if you look today, our homepage has…
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Case Studies
November 10, 2009
ConAgra Foods: Embracing a social media culture — Live from BlogWell
1:33 — Phil Nieman introduces Stephanie Moritz, Director, Public Relations for ConAgra Foods. 1:34 — Stephanie: Social media is everywhere, and changing the way we do business. ConAgra views this as a strategic opportunity. 1:35 — Stephanie is presenting statistics about how social media is now mainstream. 1:36 — Stephanie asks when do you activate…
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newsletter
October 27, 2009
3-Minute WOM Lesson: How to create word of mouth by connecting your customers
In this issue, Kira Wampler, Intuit’s Word of Mouth and Social Marketing Leader, Small Business Division, offers her three tips on creating WOM by connecting customers: 1> Focus on what your customers care about 2> Find ways to get everyone involved 3> Forget the marketing speech 4> Listen to Kira’s live Supergenius preview You can…
Case Studies
August 13, 2009
Ford: “Supporting Positive Online Word of Mouth” — Live from BlogWell
4:20 — Andy Sernovitz introduces Scott Monty, Ford’s Global Digital and Multimedia Communications Manager. See the slideshow at http://slideshare.net/scottmonty 4:21 — Scott: Ford has a 95% recognition rate globally. 4:22 — Scott: We are in a very tumultuous time. Scott explains how when he first came to Ford, all he thought of the company was…
Case Studies
August 13, 2009
AccuQuote: “Social Media for the Analytic Marketer” — Live from BlogWell
4:20 — Bob Pearson introduces Sean Cheyney, AccuQuote’s VP of Marketing and Business Development. 4:23 — Sean: ROI is a big question in social media. AccuQuote is very analytical in everything that we do. We say “we’ll do branding” but it’s a by-product of doing direct response. Early on, the question was how we can…
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Case Studies
August 13, 2009
Progressive: “Social Media in ‘Unsocial’ Industries'” — Live from BlogWell
3:40 — Bob Pearson introduces Matthew Lehman, Progressive’s Web Experience Director. 3:41 — Matt: My day job is my regular job, and my night job is social media. 3:41 — Matt: If it moves, we insure it, including Segways. We also like to think of ourselves as an innovative company. 3:42 — Matt says it’s…
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