Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, Dell, Procter & Gamble, General Mills, and Graco share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal —…
Tag Archives: social media
Case Studies
April 2, 2010
TurboTax’s social media strategy — live from BlogWell
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Events
March 26, 2010
Upcoming GasPedal events
3/30 Jim Sterne: Social media metrics (Private member call) Click here 4/7 BlogWell Cincinnati: Dell, Procter & Gamble, AT&T, Hilton Worldwide, Duke Energy, General Mills, Graco, and Tyson Foods share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click…
Case Studies, Events
March 16, 2010
The U.S. Navy’s social media integration strategy — live from BlogWell
Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, Dell, Procter & Gamble, General Mills, and Graco share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal —…
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Live from BlogWell
February 16, 2010
State Farm Insurance: The Social Media Balancing Act — Live from BlogWell
4:32 — Kurt Vanderah introduces State Farm Insurance’s Director of Communication, Kelly Thul. 4:34 — Kelly: State Farm does stuff with social media. 4:35 — Kelly: We’re pleased with our positioning, but we also know who we are. 4:36 — Kelly says State Farm’s early entry into external blogging was sponsoring “The 50 Million Pound…
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Live from BlogWell
February 16, 2010
U.S. Navy: Navy Social Media: Integration and Strategy — Live from BlogWell
1:25 — Kurt Vanderah introduces the U.S. Navy’s Director of Emerging Media Integration, Scott McIlnay. 1:26 — Scott says their mission includes advocacy, policy, training, best practices, management, metrics and analysis, identify emerging trends, and keep focus over the horizon. 1:27 — Scott: Social media makes the Navy a better service and as a result…
WOM Tips
January 27, 2010
Word of Mouth Tip #31: Bloggers need to write something every day — suggest something
Bloggers, journalists, podcasters — all content producers — are always looking for the next great story. While there are plenty of horror stories of PR flacks blasting form letters to bloggers, you don’t have to suffer the same fate. In general, a polite email is a good start. Keep it friendly, honest, and be sure…
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Events
January 6, 2010
Announcing BlogWell San Diego: How big brands use social media
Hear Starbucks, Intuit, USAA, State Farm Insurance, Community Medical Centers, Avery Dennison, Clorox, and the U.S. Navy share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. Get practical, how-to advice on creating great content,…
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Supergenius Live
December 16, 2009
Case Study: Domino’s — live from Word of Mouth Supergenius
2:20 — Kurt Vanderah introduces Domino’s Ramon De Leon. 2:21 — Ramon introduces himself as the guy behind the pizza counter. He is the operating partner of six Domino’s stores in Chicago. 2:22 — Ramon says he cannot make money selling pizzas for a dollar, but he can make money off the conversation it generates….
Current Openings
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