Coverage of this session by SAP’s Marilyn Pratt. Follower her on Twitter at @marilynpratt. 3:10 — Kurt Vanderah introduces the Social Media Business Council‘s CEO, Andy Sernovitz. 3:12 – Andy: It’s all about trust. 3:13 – Andy: You can’t tack the ethics stuff on the end. Trust is the right thing to do and the only…
Tag Archives: social media training
Live from BlogWell
November 9, 2010
Social Media Ethics Briefing: Staying Out of Trouble — Live from BlogWell
Live from BlogWell
November 9, 2010
Scholastic: Building Brand Ambassadors — Live from BlogWell
Coverage of this session by SAP’s Sylvia Santelli. Follower her on Twitter at @SylviaSant. 2:10 — Bergen Anderson introduces Scholastic’s Digital Publicist, Ivy Li and Senior Manager of Internal Communications & Social Media, Morgan Baden. 2:10 — Ivy and Morgan start off the session sharing that Scholastic Book Clubs has been sharing content for 61 years….
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Live from BlogWell
November 9, 2010
SAP: Using Social Media “Reporters” to Energize a Corporate Event — Live from BlogWell
Coverage of this session by SAP’s Marilyn Pratt. Follower her on Twitter at @marilynpratt. 1:30 — Kurt Vanderah introduces SAP’s Senior Director of Social Media Marketing, Brian Ellefritz. 1:30 — Brian quips with the audience saying the difference between ethics and disclosure – Ethics prevents Brian from saying this (his) session is better than the…
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Live from BlogWell
November 9, 2010
Pfizer: The Social Media Playbook — Live from BlogWell
Coverage of this session by SAP’s Michael Brenner, who blogs at B2B Marketing Insider. Follower him on Twitter at @brennermichael. 1:30 — Bergen Anderson introduces Pfizer’s Director of Digital Communications Strategy, Kate Bird. 1:31 — Kate: We are part of a regulated industry. Social media is a tactic not a strategy. We seek to broaden…
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Live from BlogWell
November 9, 2010
Welcome Session — Live from BlogWell
Coverage of this session by SAP’s Sylvia Santelli. Follower her on Twitter at @SylviaSant. 1:00 — The Social Media Business Council’s Kurt Vanderah kicks off BlogWell: How Big Brands Use Social Media. 1:00 — Kurt welcomes everyone to Blogwell and encourages everyone to tweet with the hashtag #blogwell and to blog everything. Everything will be recorded…
Events
November 5, 2010
Upcoming GasPedal events
11/9 BlogWell: Featuring social media case studies from SAP, Discovery Communications, Johnson & Johnson, Scholastic, SunGard, The Hershey Company, Pfizer, and BlackRock. (Public event.) Learn more 11/17 U.S. Bank: Making the business case for internal communities (Private member call.) Learn more
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Events
September 7, 2010
BlogWell Philadelphia to feature case studies from SAP, Pfizer, Johnson & Johnson, The Hershey Company, and more on Nov. 9
We’re thrilled to be bringing our BlogWell: How Big Brands Use Social Media series to Philadelphia on November 9, hosted by the amazing folks at SAP. The day will feature eight great case studies in social media from SAP, SunGard, Scholastic, Pfizer, BlackRock, Johnson & Johnson, The Hershey Company, and Discovery Communications. You’re going to…
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newsletter
July 13, 2010
3-Minute WOM Lesson: How to rally fans around a cause
Giving your fans something meaningful to talk about and rally their friends around can lead to amazing word of mouth. Few organizations are better at doing this than charity: water — a group that helps bring sustainable clean water to communities that desperately need it. We were so inspired by their work, we made charity:…
Current Openings
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