Tag Archives: social media training

How Microsoft uses influencer programs to empower fans — live from BlogWell

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no…

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How REI drove participation on a local level — live from BlogWell

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no…

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How Cargill built awareness for their Truvia brand — live from BlogWell

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no…

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Join us in Dallas for BlogWell: How Big Brands Use Social Media on Jan. 24

Hear social media leaders from brands like Texas Instruments, Shell, AT&T, Coldwell Banker Real Estate, AMD, and United share 8 great case studies on corporate social media at BlogWell. This event is all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned and providing practical, how-to…

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How to keep your brand safe and ethical in social media — live from BlogWell

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Discovery Communications: Social Media’s Role Throughout “Shark Week” — Live from BlogWell

Coverage of this session by SAP’s Sylvia Santelli. Follower her on Twitter at @SylviaSant. 3:50 — Kurt Vanderah introduces Discovery Communications’ Manager of Digital Communications, Amber Harris and VP of Social Media Communications, Gayle Weiswasser. 3:50 — Shark Week is longest running programming event –23 years — and is strongly associated with Discovery Channel. 3:52 –…

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BlackRock: The Power of Social Media for Internal Collaboration — Live from BlogWell

Coverage of this session by SAP’s Michael Brenner, who blogs at B2B Marketing Insider. Follower him on Twitter at @brennermichael. 4:30 — Bergen Anderson introduces BlackRock’s Director of eBusiness, Jonathan Haley. 4:31 — Jonathan: Going to explain the “Secret Formula of Social Media Success.” 4:33 — Jonathan: The challenge is to feed valuable information to…

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Johnson & Johnson: Engagement in a Highly Regulated Environment — Live from BlogWell

Coverage of this session by SAP’s Michael Brenner, who blogs at B2B Marketing Insider. Follower him on Twitter at @brennermichael. 3:50 — Bergen Anderson introduces Johnson & Johnson’s Director of Corporate Communications, Marc Monseau. 3:50 — Marc: The first opportunity is to encourage dialogue, and the second is to create relationships. The third and most important…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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