Jamie Plesser, former Best Buy Director of Digital Marketing, says that like a lot of social media and word of mouth marketers, he cringes when someone asks him to “make this campaign social.” In his presentation at SocialMedia.org’s Brands-Only Summit, he talks about why, unlike traditional media, word of mouth and social media is about…
Tag Archives: social media marketing
Video: How to integrate word of mouth and social media with advertising
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Video: How EMC Corporation helps their employees become better advocates in social media
Repeatable word of mouth topics are simple and focused. Try to put too many ideas out there and your message will get lost. That was the lesson EMC Corporation learned when they realized they had too many social media accounts sharing too many different messages. EMC Corporation Senior Social Media Manager Thom Lytle says it…
Blog
August 22, 2013
The small wins from social media
By Mitch Joel
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Big brands are trying to make big moves in social media….
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Blog
February 14, 2013
Don’t suck.
By Mitch Joel
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. Are you worried about bad customer reviews online? Don’t suck. Social media won’t save you if your…
Blog, Case Studies, Videos
December 14, 2012
Video: How Outback Steakhouse enables super fans to spark amazing word of mouth
If you empower your customers to do something great, they’ll be excited and proud to take action for your brand. As Dan Holm and Ken Bott of Outback Steakhouse explain, that’s exactly what happened with Dave — one of Outback’s super fans. According to Dan and Ken, every single customer interaction counts, which is how…
Video: Likeable’s Dave Kerpen tells you how to be amazing in social media
Social media can be an incredibly powerful word of mouth amplifier. But, how do you show everyone your brand is worth talking about? For starters, stop talking about yourself and pay attention to what your customers are saying about you instead. After you listen carefully, respond — even to the negative stuff. Say thank you…
How Yahoo! is advancing their social media strategy
Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18. BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to…
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Blog, Crash Course Live
May 10, 2012
Dave Kerpen: How to be amazing in social media
10:15 — Erin McDaniel introduces Likeable Media‘s CEO, Dave Kerpen. 10:17– Social media is not free, and will not bring you instant results. Imagine it as a cocktail party that gives you the opportunity to have conversations with people and build relationships. Social media also can’t make up for bad products or services. 10:20– 50% of all communication…
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