2:50 — Kurt Vanderah introduces Ant’s Eye View‘s Kira Wampler. 2:51 — Was at Intuit for 6 years, until 3 months ago. Accountants not only buy from us, they’re responsible for recommending 40% of our business. I became responsible for figuring out how to measure this, and became our first WOM person, in charge of…
Tag Archives: social media case study
Events, Supergenius Live
July 20, 2010
Case Study: Maker’s Mark — live from Word of Mouth Supergenius
2:50 — Cale Johnson introduces Doe-Anderson‘s Todd Spencer. 2:51 — Agency Doe-Anderson has a 40 year relationship with Maker’s Mark and Todd is speaking about their Maker’s Mark ambassador program. This is a great example of a niche product that really engages with its target audience. 2:53 — Traditional marketing had companies speak to many…
Events, Supergenius Live
July 20, 2010
Case Study: PrintingForLess.com — live from Word of Mouth Supergenius
2:50 — Bergen Anderson introduces PrintingForLess.com‘s Jessica Cooper. 2:51 — Jessica: My name is Jessica Cooper and I represent PrintingForLess.com. We print for 80,000 small to medium business customers. 2:52 — Let’s start with our story. We ship using FedEx exclusively as our vendor. They have totally blown us away in helping to meet customer deadlines. The time we labeled 200 packages…
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Events, Supergenius Live
July 20, 2010
Case Study: WindsorONE — live from Word of Mouth Supergenius
2:10 — Kurt Vanderah introduces WindsorONE‘s Craig Flynn. Note: There are tomatoes on the chairs for you to throw IF you don’t like the presentation. And bags of spaghetti to throw against your wall. 2:11 — Craig: Throwing Spaghetti against the wall and seeing what sticks. How many people have gotten crushed in the market…
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Events, Supergenius Live
July 20, 2010
Case Study: Domino’s — live from Word of Mouth Supergenius
2:10 — Bergen Anderson introduces Domino’s Ramon De Leon. 2:11 — Ramon: I am the operating partner of a six-store Domino’s franchise in Chicago. 2:12 — One thing Ramon believes in: “Tweetable facts.” Ramon: I cannot make money selling pizzas for one dollar, but I can make money from the conversations. 2:13 — Going beyond using the tools…
Events, Supergenius Live
July 20, 2010
Brian Solis on “Engage” — live from Word of Mouth Supergenius
12:45 — Kurt Vanderah introduces Brian Solis, author of Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. 12:46 — Brian: How’s your lunch? Since the room is so big, I created a PowerPoint. Now that you have the book Engage, thanks to Wiley, “Engage or die!”– not…
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Events, Supergenius Live
July 20, 2010
Hugh MacLeod on “Ignore Everybody” — live from Word of Mouth Supergenius
12:49 — Andy Sernovitz introduces Hugh MacLeod, author of Ignore Everybody: And 39 Other Keys to Creativity. 12:50 — “Im not a cartoonist. I’m a marketing guy stuck in a cartoonist’s body.” 12:51 — “I used to work in an advertisinz agency. It’s funny to find yourself at 22-23 hired to be creative. To come…
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Events, Supergenius Live
July 20, 2010
Case Study: Fiskars — live from Word of Mouth Supergenius
2:10 — Cale Johnson introduces Brains on Fire‘s Geno Church. 2:11 — ?Fiskars is the 2nd oldest incorporated brand in the world (didn’t know that!) and frankly it doesn’t seem like a product that would generate high conversation, especially given that it seems like so many people use them. 2:13 — But Fiskars worked very…
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