3:15 — Andy Sernovitz opens his presentation on social media ethics. 3:16 — Andy: If you’ve ever been to any of our events, you know we always include a lesson on ethics. It’s what we do. 3:17 — Andy: You can’t have any viral success — you can’t have any social media success — without…
Tag Archives: Social Media Business Council
Case Studies
November 10, 2009
Andy Sernovitz: Social Media Ethics Briefing: Staying Out of Trouble — live from BlogWell
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Case Studies
November 10, 2009
Newell Rubbermaid: Social media from a multi-brand perspective — live from BlogWell
2:10 — Andy Sernovitz introduces Bert DuMars, Newell Rubbermaid’s VP, E-Business & Interactive Marketing. 2:13 — Bert presents GigaTweet, which shows the number of real-time tweets going on right now, and says we live in an amazing time. 2:13 — Bert: When we look at social media marketing, it’s very simple: test and learn. Everyone…
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Case Studies
November 10, 2009
Orange Business Services: Succeeding in social media initiatives — live from BlogWell
2:13 — Phil Nieman introduces Yann Gourvennec, Head of Internet & Digital Media at Orange Business Services. 2:14 — Yann is in charge of 50 + websites. Social media is an integral part of their strategy. 2:15 — Orange Group is over 29,000 people and distributing all over the world. 2:16 — Yann says that…
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Case Studies
November 10, 2009
Coca-Cola: The creation of Expedition 206 — Live from BlogWell
1:30 — Andy Sernovitz introduces Adam Brown, Coca-Cola’s Group Director, Digital Communications. 1:31 — Adam: If we were to rewind a few years ago, I would have said our homepage was Google. And it many ways it is — this happens about 1.2 million times per month. But if you look today, our homepage has…
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Case Studies
November 10, 2009
ConAgra Foods: Embracing a social media culture — Live from BlogWell
1:33 — Phil Nieman introduces Stephanie Moritz, Director, Public Relations for ConAgra Foods. 1:34 — Stephanie: Social media is everywhere, and changing the way we do business. ConAgra views this as a strategic opportunity. 1:35 — Stephanie is presenting statistics about how social media is now mainstream. 1:36 — Stephanie asks when do you activate…
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Events, Other News
November 6, 2009
Upcoming GasPedal events
11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard, Orange Business Services, ConAgra, Turner Broadcast System, Newell Rubbermaid, and Coke share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here 11/11 Atlanta: Social Media Business Council Member Meeting (Private…
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Case Studies, Events
October 29, 2009
Social media case study from Sean Cheyney of AccuQuote
Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…
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Case Studies, Events
October 27, 2009
Social media case study from Lee Aase of Mayo Clinic
Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…
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Current Openings
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