Tag Archives: Social Media Business Council

Social media case study from Suraya Bliss and Dave Tovar of Walmart

Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Social media case study from Mark Addicks of General Mills

Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Social media case study from Scott Monty of Ford

Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Live public call: Cisco and the SMBC’s Bob Pearson explain how to step up your company’s social media learning curve

Jeanette Gibson, who serves as the Director of New Media at Cisco, and Bob Pearson, who serves as Chief Evangelist of the Social Media Business Council, will lead a public conference call, “Stepping up your company’s social media learning curve.” Your company knows social media outreach is important, but where should you go with that?…

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Upcoming GasPedal events

9/15 Bazaarvoice Word of Mouth Webinar: Positive results from negative feedback (Public webinar) Click here 9/16 Valeria Maltoni: Uncovering your company’s hidden assets (Private member call) Click here 9/17 CME Group: Seeing results with social media tools in marketplace 4.0 (Public call) Click here 9/22 Beth Blecherman: The challenge of mommy bloggers (Private member call)…

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Upcoming GasPedal events

9/09 CME Group: Social media in a regulated industry (Private member call) Click here 9/15 Bazaarvoice Word of Mouth Webinar: Positive results from negative feedback (Public webinar) Click here 9/16 Valeria Maltoni: Uncovering your company’s hidden assets (Private member call) Click here 9/17 CME Group: Seeing results with social media tools in marketplace 4.0 (Public…

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Upcoming GasPedal events

8/26 Wells Fargo: Social media engagement during a financial crisis (Public call) Click here 11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard, Orange Business Services, ConAgra, Turner Broadcast System, Newell Rubbermaid, and Coke share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Ford: “Supporting Positive Online Word of Mouth” — Live from BlogWell

4:20 — Andy Sernovitz introduces Scott Monty, Ford’s Global Digital and Multimedia Communications Manager. See the slideshow at http://slideshare.net/scottmonty 4:21 — Scott: Ford has a 95% recognition rate globally. 4:22 — Scott: We are in a very tumultuous time. Scott explains how when he first came to Ford, all he thought of the company was…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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