When you show your customers your appreciation for their business, you give them a great reason to talk about you. You get your business back on their minds, you make them feel special, and you open up the door for their feedback. But you can do a lot more than just make a follow up…
Tag Archives: Slideshare
Blog
July 4, 2013
The accidental marketer
By Mitch Joel
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Sometimes, the biggest lessons in marketing come from the strangest places….
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WOM Tip #191: Give them an accomplishment to share
Whether it’s your blog, Facebook page, email list, storefront, or bulletin board, your business has a stage. And you can earn more word of mouth from it by showing off your customers, not your own stuff. Here’s how it works: People love to talk about themselves, their friends, and their family much more than they…
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newsletter
December 14, 2010
3-Minute WOM Lesson: How to make your website easier to share
If you could get just a few more people to share your website every day, how many more people could you reach in a year? Get started by focusing on these basics: 1> Put a tell-a-friend form on every page 2> Host your content elsewhere 3> Make everything easy to steal 1> Put a tell-a-friend…
newsletter
September 21, 2010
3-Minute WOM Lesson: 3 basics for helping your content spread
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You don’t need an advanced degree to be an amazing word of mouth marketer, you just need…
newsletter
January 13, 2009
Issue #114: BtoB Word of Mouth Techniques
Try these BtoB word of mouth techniques to get companies talking about you: 1> Share research2> Host events3> Group interactions 1> Share research Publish research that people will pass around the office. Help spread your work by putting it in a simple PDF, posting it to SlideShare, and prominently encouraging people to pass the content…
Genius of the Week
July 14, 2008
Word of Mouth Geniuses of the Week
Jennifer Leggio, ZDNet Feeds"Firefox 3 and Community – How Mozilla used social networking to set a world record" It’s amazing enough to have eight million downloads of your product … but even more amazing to get that many within one day. Jennifer details how word of mouth was an integral part of the success….
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