Tag Archives: Sharpie

Case Study: Noodles & Company

2:10 — Kurt Vanderah introduces Noodles & Company‘s Marketing Manager, Nick Filler. 2:12 — The word of mouth campaign created with a t-shirt and a Sharpie pen. 2:13 — Noodles & Company are under 300 restaurants, but they use word of mouth and creativity to their advantage. 2:14 — The goals: do something different, create a spectacle, engage…

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3-Minute WOM Lesson: 3 things fans love to talk about

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Giving people a reason to talk is at the core of every word of mouth marketer’s job. There…

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BlogWell Chicago, Jan. 22: Hear Corporate Blogging Success Stories

Eight brand new case studies on how big businesses do social media Come to BlogWell on January 22 in Chicago where you'll hear eight case studies on how large corporations are successfully participating in social media – all for $200. BlogWell is the only conference where social media executives from large companies come together to…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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