Tag Archives: reviews
Case Studies June 8, 2009

How to make your customers’ reviews more helpful

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If you’re looking to improve the quality of reviews your customers are leaving, try what doll maker American Girl does on their review page and offer some tips on how to leave a helpful review. American Girl encourages reviewers to: Focus on the product’s features. Be specific about what you like or dislike. Avoid information…

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WOM Research April 15, 2009

Word of mouth research: The effects of online reviews on book sales

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Online book reviews are, on average, overwhelmingly positive and have a significant impact on individual book sales. That’s according to a 2006 study by Yale professors Judith A. Chevalier and Dina Mayzlin published in the Journal of Marketing Research. The study focused on the effect of word of mouth on online book sales by examining…

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newsletter July 17, 2008

Issue #104: How to Get Positive Online Reviews

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{This post includes text of the great email newsletter all of our email subscribers just received. Sign yourself up to have this delivered directly to you!}  Everyone wants positive feedback — make it easy for your customers and clients to show you some love: 1> Ask and encourage 2> Monitor what’s being said 3> Respond…

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WOM Research July 16, 2008

Word of Mouth Marketing Research: Consumers show just how viral videos can be

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You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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