Edelman PR’s President, Rick Murray, teaches you how to turn around negative buzz and defend your reputation.
Tag Archives: responding
Jason Duty: How to join conversations about your brand
11:15 — Kurt Vanderah introduces Dell‘s Director of Global Social Outreach, Jason Duty. 11:16 — Jason Duty takes the stage and starts out with a bold statement: “Social Media: It’s not The Wild West – It’s The Blob.” 11:20 — Read the thread: Understand the context and rules of the road – Know where you’re…
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Lindsay Lebresco: How to Respond to Feedback, Posts, Comments, and Reviews — live from Word of Mouth Supergenius
10:15 — Jim Lovelady introduces Converseon‘s Lindsay Lebresco. 10:16 — Lindsay explains how she’s only recently on the agency side, and for 10 years worked in corporate communications at Graco Children’s Products. 10:16 — Lindsay shows a picture of a one-star review, or a negative comment — or, perhaps, a whole site dedicated to how…
3-Minute WOM Lesson: How to respond to negative word of mouth
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Negative word of mouth happens to every company. Nobody is immune. But great brands have a plan that…