Tag Archives: pinterest
Blog, Videos January 9, 2015

Video: How Lowe’s practices restraint when joining in on social media conversations

By

You’ve heard it before: You have to go where your customers are to start word of mouth conversations. But maybe you haven’t heard this before: You don’t have to follow your customers everywhere. At SocialMedia.org’s Brands-Only Summit, Brad Walters’ presentation title, “OMG Look! An Emerging Social Media Platform! Hurry, Let’s Jump on It!” explains where…

Read More Comments Off on Video: How Lowe’s practices restraint when joining in on social media conversations
Blog, Videos July 25, 2014

Video: How Whole Foods Market’s customers inspire word of mouth on Pinterest

By

“It’s not all about us,” says Director of Social Media and Digital Marketing Natanya Anderson as she explains why Whole Foods Market’s approach to Pinterest focuses on their customers’ passions and values — not the company. By listening to their customers for inspiration, Whole Foods can curate content on Pinterest that’s relevant and sharable. She…

Read More Comments Off on Video: How Whole Foods Market’s customers inspire word of mouth on Pinterest
Blog, WOM Tips April 28, 2014

WOM Tip #455: Turn business trips into word of mouth trips

By

You don’t have to have a physical store to get out there, meet your fans, and earn word of mouth face-to-face. But you also don’t have to hold a big, expensive event to do it. When a team from Pinterest went to South by Southwest in Austin, they didn’t fly from San Francisco. Instead they…

Read More Comments Off on WOM Tip #455: Turn business trips into word of mouth trips
Blog, WOM Tips June 24, 2013

WOM Tip #165: Clear employee disclosures make for more powerful endorsements

By

Employee disclosure in social media isn’t just the right thing to do — it’s the law. And with the most recent updates to the FTC’s guidelines, it’s even more important for these disclosures to be perfectly clear. A lot of employees hesitate to share endorsements for their companies because they’re afraid of doing it wrong…

Read More Comments Off on WOM Tip #165: Clear employee disclosures make for more powerful endorsements
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More