Everyone knows that Instagram is all about visuals. So it’s a tough market for tech brands like Microsoft to compete in an industry flooded with beautiful products. Even more difficult: showing off the stuff you can’t always see, like software solutions and BtoB service. But, as their Senior Marketing and Communications Manager, Rob Wolf, explains,…
Tag Archives: photos
Video: How Microsoft tells their customers’ stories on Instagram
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Video: How REI earns advocates with user-generated content
Some companies are afraid of asking their customers to share content with them: What about the legal requirements for using their photos in marketing? What if no one wants to participate? Or worse, what if it’s just no good? According to Lulu Gephart, REI’s Manager of Social and Earned Media, user-generated content is nothing to…
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WOM Tip #128: Show off your behind-the-scenes work
The Transportation Security Administration has an Instagram account now. And if you’re like most people, you’re asking, “What? Why?” A lot of bloggers and reporters have pointed out that it’s a little weird. After all, the TSA’s using filters usually reserved for desserts or feet at the beach to stylize photos of knives, guns, and…
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Lululemon invites fans to share photos of themselves from around the world
Lululemon — a company that makes yoga clothes — is asking fans to submit photos of themselves doing yoga poses around the world. Each month the photo challenge changes, and past challenges have ranged from asking people to submit photos of their reusable Lululemon shopping bags in different worldly locations to taking action shots of…
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