[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Schools and word of mouth marketing go hand-in-hand. Small budgets, plenty of talkers, a buzzworthy topic — everything you need for a great word…
Tag Archives: partnerships
WOM Tip #544: Partnerships re-energize word of mouth
IKEA stores do a great job of helping customers visualize what IKEA furniture could look like in their house. Dog shelters, however, have a harder time helping people imagine what it would be like to have a dog in their home. Let’s be honest. Most dog shelters aren’t very homey. So to get people thinking…
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WOM Tip #312: Great partnerships help you create once-in-a-lifetime experiences
As cool as it might be to give your customers that one fantastic experience they’ll never forget, it can be hard to pull it off with limited resources or a small budget. But the good news is you don’t have to do it alone. In fact, partnering with other companies to make something awesome happen…
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Five ways to change your “relationship status” with influencers
This is a guest post from Ian Greenleigh — Bazaarvoice’s Manager of Content and Social Strategy and author of the upcoming book The Social Side Door. The topic of influencers usually focuses on tools more than strategies. Klout, for instance, is not a strategy, it’s a tool that tends to dominate any discussion of influencer discovery and…
