Tag Archives: online reviews
Blog, Downloads November 15, 2013

“Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud” by Michael Luca and Georgios Zervas

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One star in the world of Yelp and Trip Advisor can mean the difference between attracting new customers or losing them to your competitors. That’s made a lot of companies desperate. So desperate, that some businesses are taking shortcuts to positive reviews by faking them. In fact, it’s so prevalent (and so obvious) that review…

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Blog, Videos October 5, 2012

Video: How to get great reviews, by Ian Strain-Seymour

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Outstanding customer reviews are a great way to establish authenticity and trustworthiness for your business. But how do you get reviews? Well, for starters, just ask. One of the most common mistakes in word of mouth marketing is forgetting to ask customers to leave a review. From there, try a couple other techniques that will…

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Blog, newsletter, Videos May 22, 2012

3 tips from Yelp’s Kevin Lee on how to work with online reviews

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Working with customer feedback and reviews is an essential word of mouth skill. More and more customers are embracing the opportunity to become amateur critics,…

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Blog, Crash Course Live May 7, 2012

Ian Strain-Seymour: How to get great reviews

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11:55 — Kurt Vanderah introduces Bazaarvoice‘s Client Partner & Social Commerce Strategist, Ian Strain-Seymour. 11:56 — Why do we want reviews? “They are table stakes fror brands and retailers.” They establish authenticity. 11:59 — How do you get reviews? “You have to ask. We haven’t found anything more effective than emailing the consumer shortly after…

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WOM Research June 16, 2008

Word of Mouth Marketing Research: People read online reviews before buying

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You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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