Tag Archives: online communities

The fallacy of community

This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Let’s talk about community for a moment, shall we? Remember…

Read More 6 Comments

Clorox: Gaming Mechanics in Social Networks — Live from BlogWell

4:30 — Andy Sernovitz introduces Clorox’s Social Network Architect, Greg Piche. 4:31 — Greg: My talk is going to be about gaming mechanics in social networks, and specifically how we use gaming mechanics to drive engagement. 4:32 — Greg shares a little bit of background around Clorox. He says they actually “went off the deep…

Read More Comments Off on Clorox: Gaming Mechanics in Social Networks — Live from BlogWell

Word of mouth research: Study shows word of mouth tops all benefits of online communities

Increasing word of mouth is the greatest value of online communities according to a survey by Beeline Labs, Deloitte and the Society for New Communications Research of more than 140 businesses and nonprofits using social media. Respondents selected “improved word of mouth” as the primary benefit of social media, followed by increasing brand awareness, discovering…

Read More 1 Comment

Word of Mouth Marketing Research: The Key Asset of Community is Word of Mouth

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

Read More 2 Comments

Word of Mouth Geniuses of the Week

Nintendo, as reported by Mack Collier, The Viral Garden"Case Study: Dooce’s Nintendo Wii Giveaway"     Transparency is key in a word of mouth campaign, and Mack talks about how Heather Armstrong did it right. He also points out out Nintendo hit a home run. (link) Sean Moffitt, Buzz Canuck & Patrick Thoburn, Matchstick"7 Questions with…

Read More Comments Off on Word of Mouth Geniuses of the Week
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More