2:10 — Kurt Vanderah introduces Noodles & Company‘s Marketing Manager, Nick Filler. 2:12 — The word of mouth campaign created with a t-shirt and a Sharpie pen. 2:13 — Noodles & Company are under 300 restaurants, but they use word of mouth and creativity to their advantage. 2:14 — The goals: do something different, create a spectacle, engage…
How Noodles & Company created so much buzz around a new menu item
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Noodles & Company’s Nick Filler is part of our lineup, and he’s going…